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About Us

Dear Colleague,

It’s hard to believe. FISA is 15 years old. Since the beginning, members have driven and supported the work we do on their behalf as the fitness business evolves. And evolve it has!

Cyclical by nature, it seems like many trends tapers off, only to regenerate years later in some other form. For example, in the early 80’s, owners of small clubs expanded into ‘multi-purpose’ clubs. Many thrived and many clubs replicated and duplicated this model. Now we are witnessing a resurgence of smaller clubs, or clubs within a club, offering more individualized programs. Many larger clubs have reverted back to ‘unbundled’ pricing for memberships and use of specific areas within their clubs.

Technology is playing an increasingly important role in the fitness experience. Wearable devices, in particular, may be a game changer. It’s hard to tell whether the fitness information at everyone’s fingertips will help the commercial business or hurt it. More information means greater expectations and more discerning customers, who want to pay only for areas of the club they use and the programs they want. Hard to believe some personal trainers are competing with cell phone apps.

We’ve seen growth in “functional training,” an approach to exercise that many find difficult to define, yet for some, it’s been pitted against traditional strength training. Oddly however, there is a resurgence of strength training equipment sales. For example, is held steady at 30% of all equipment sales for about ten years, the dipped to an all time low of 21% in 2014. But last year strength equipment sales increase over the previous year by 14%. It all goes to show that in our business, if you think something is losing favor, just wait a few years and its sure to make a comeback.

These things said, our Board of Directors and the members at large continue to support the idea that we can best serve their needs by offering a limited number of cooperative initiatives, and doing them well. Examples include:

  • Publishing the Commercial Market Trend Report, an annual data collection effort that tracks the global sale of commercial fitness equipment by product line, unit and volume sales and dealers sales activity, and more. We own comparative data since 2000.
  • We offer three appointment-based VIP events: FISA East and FISA West, and ‘Fee-Based Programming for Health Clubs’. Held at world-class resorts and hotels such as La Quinta Club & Resort, Boca Raton Resort & Club, Turnberry Isle Collection, The Coronado Marriott Resort, our format includes prearranged, one-on-one meetings, social and networking activities with owners and executives of regional health club chains, independent clubs, YMCAs, JCCs and hospital-based facilities. It’s a great value for all participants, making efficient use of everyone’s time. Where else can you meet 30 decision-makers in one place, over 2½ days?
  • ‘Fee-Based Programming for Health Clubs’ provides a similar format to connect with programming executive staff from Top 100 Club Chains, larger regional club chains and selected YMCA purchasing groups, hospital-based facilities and private club chains.

When you browse our membership directory, you’ll see the names of companies you recognize and expect to see….those with great products, great people and the knowledge to helping their customers thrive. Be assured that as a supplier, no matter your size, your product or service, your input is welcome as a part of our long-term commitment to help you meet the needs of your company and your customers.


David Dinerman