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About Us

Dear Colleague,

It’s hard to believe FISA North America is 18 years old. Since the beginning, members have driven and supported the work we do on their behalf as the fitness business evolves. And evolve it has!

Cyclical by nature,  many trends tapers off only to regenerate years later. For example, in the early 80’s, owners of small clubs expanded into ‘multi-purpose’ clubs. Many thrived and many clubs replicated and duplicated this model. We’ve recently witnessed the resurgence of smaller clubs, or clubs within a club, offering more individualized programs. Many larger clubs have reverted to ‘unbundled’ pricing for memberships and use of specific areas within their clubs.

Technology plays an increasingly important role in the fitness experience, wearable devices in particular. Is the fitness information at everyone’s fingertips helping the commercial side of the business or hurting it? More information means greater expectations and more discerning customers, who want to pay only for areas of the club they use and the programs they want. Who would have ever though that some personal trainers would have to  compete with cell phone apps.

We’ve seen growth in “functional training,” an approach often difficult to define, yet for some, it’s been pitted against traditional strength training. Oddly however, there’s been a resurgence of strength training equipment sales. For example, it held steady at 30% of all equipment sales for about ten years, the dipped to an all time low of 21% in 2014. But in 2016 strength equipment sales increase over the previous year by 14%. Just goes to show that in our business, if you think something is losing favor, just wait a few years and its sure to make a comeback.

These things said, our Board of Directors and the members at large continue to support the idea that we can best serve their needs by offering a limited number of cooperative initiatives, and doing them well. Examples include:

  • Publishing the Commercial Market Trend Report, an annual data collection effort that tracks the global sale of commercial fitness equipment by product line, unit and volume sales and dealers sales activity, and more. We own comparative data since 2000.
  • We offer three appointment-based VIP events: FISA East and FISA West, and ‘Doing Business with YMCAs’. Held at world-class resorts and hotels such as La Quinta Club & Resort, Four Seasons Palm Beach Resort & Club, Turnberry Isle Collection, The Coronado Marriott Resort, and Omni Rancho Las Palmas, the format includes prearranged, one-on-one meetings, social and networking activities with owners and executives of regional health club chains, independent clubs, YMCAs, JCCs and hospital-based facilities. It’s a great value for all participants, making efficient use of everyone’s time. Where else can you meet 30 decision-makers in one place, over 2½ days?
  • ‘Doing Business with YMCAs’ provides a similar format to connect with programming executive staff from Large and mid-tier YMCA groups.

When you browse our membership directory, you’ll see the names of companies you recognize and expect to see….those with great products, great people and insights to help commercial customers thrive. Be assured that as a supplier, no matter your size, your product or service, your input is welcome as a part of our long-term commitment to help you meet the needs of your company and your customers.


David Dinerman