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Event Schedule — FITNESS BUSINESS & PROGRAMMING FOR YMCAs-2021

Event & Education Schedule

October 4-6, 2021 (Mon-Wed)
Loews Coronado Bay Resort, Coronado, CA


Sunday, October 3

4:00pm Registration Opens
5:15pm-6:30pm Director Reception

 


Monday, October 4

7:00am-8:30am Breakfast Available

8:00-8:45am Lightning Round/Guest Introductions

Briefly share what you’re most interested in learning about and what you’d like to share about your fitness, wellness & health services, current and evolving membership options, staff selection and training and how that’s shifted during the past 18 months. Facilitator: Matt Hancock; Senior Vice President of Operations, YMCA of Greater Tulsa

8:45am-9:00am Opening Remarks-The ‘Innovation Imperative’ in Context

Many YMCAs are methodically or frantically (take your pick) adjusting their business models. What should yours look like? Does a blended membership and/ or fee-for-service option with in-person/digital experience meet the needs of your communities? Will the traditional focus on a membership revenue base limit your ability to attract people to the Y? How will you address underserved areas in your community, rural, low income, etc? As you restructure, what’s the effect on use of, or repurposing of brick & mortar assets, staff selection and training?
John Mikos, Chief Executive Officer, YMCA of Greater Kansas City

9:10-10:00am Uncovering Your Hidden Assets-Finding New Ways to Exceed Goals

Whether it’s underused, outdated facilities, unused space, previously mothballed programs, or underutilized people, new ways to view your assets are a must. YMCA of Pikes Peak has been re-energizing its organization and they are not alone. What are they doing and how?
Boyd Williams, Chief Executive Officer, YMCA of the Pikes Peak Region; Scott Henry, Principal Celadon Development

10:15-11:15am Fitness, Health & Wellness Programs Panel

What current programs and services does your fitness/health and wellness department offer? What’s been added or eliminated post-pandemic. How did you make those decisions? Weaving in virtual program to have a Hybrid approach. Working with limited resources/finding resources within your own walls. Timelines for transitioning & transforming programming, equipment, layouts and overall design. Making the right decisions on programming and designs and letting go of loss leaders.
Michelle Dengler, Associate Vice President Healthy Lifestyles/Branch Operations, YMCA of Greater Los Angeles; Lisa D’Angelo, GRO (and former District Vice President, YMCA of Greater San Diego)

11:25am-12:15am Creating Synergy & Flexibility between your Fitness, Wellness & Health Departments and Your Membership Department Panel

Even before COVID, this was a bit like building the plane while you’re flying it. As you work toward offering top-notch programs what approaches to training & cross-training & cultural changes have you adopted and why? What changes to staff selection & behavior have occurred? Are you developing resistance, leaders or followers? All of the above? How and why?
Elsa Guerra Williams Director of Membership & Engagement YMCA of Greater San Antonio; Tony Janca, Vice President of Operations, YMCA of Metro Chicago

12:15pm-1:15pm Working Lunch/Open Forum Discussion

1:30pm-4:45pm Supplier/Guest Appointments (7)

6:00pm Bus Service to Coronado Center – Dinner on Own

 


Tuesday, October 5

8:00am-9:00am Breakfast Available

8:30-9:30am ‘New Ballgame’ Staffing Panel

Where is your system in the rebuilding process and at which levels of staffing? How best to attract, screen, hire, train and retain. Synergy with the HR Department. Screening for the ‘right’ technical skills and temperament. Aligning the internal message. Aligning the external messaging, based on community perceptions & expectations. How to best deliver training. Is your process centralized or branch-centric?
Jennifer Keen, Vice President of Wellness & Membership, Greater Wichita YMCAs

9:40am-12:05pm Supplier/Guest Appointments

12:15pm-1:15pm Working Lunch/Discussion Group

1:30pm-4:20 pm Supplier/Guest Appointments (7)

6:15pm-7:45pm Reception/Dinner

 


Wednesday, October 6

7:30am-8:30am Blue Jean Breakfast

8:30am-10:30am Supplier/Guest Appointments (6)

 

 

Updated 7-16-21