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Event Schedule — FITNESS BUSINESS & PROGRAMMING FOR YMCAs-2022

Event & Education Schedule

June 6-8, 2022 (Mon-Wed)
Charleston Place, Charleston, SC


Sunday, June 5

4:00pm Registration Opens

5:15-6:30pm Reception

 


Monday, June 6

7:00–8:30am Breakfast Available

7:45–8:30am Morning Welcome & Guest Introductions

Share with the group what you’d like to learn about fitness, wellness & health services, as well as what you’ve innovated in the past year.
Anne Dishman, Vice President of Programs – Y of Greater Indianapolis

8:30–9:45am “The Innovation Imperative”

What is innovation? Just because something is new doesn’t necessarily make it innovative. Maybe innovation could be bringing something back with a new twist. Does a blended membership and/or fee-for-service option with in-person /digital experience meet the needs of your communities? As you restructure, what’s the effect on use of, or repurposing of brick & mortar assets, staff selection and training?
Anne Dishman, Vice President of Programs – YMCA of Greater Indianapolis
Jody Alexander, Chief Operating Officer – YMCA of Central Florida

10:00–12:10pm Discussion Groups (3 groups, you will discuss 3 topics)

We will break out into smaller groups to discuss the topics more thoroughly.

  • The Second Space: Traditionally the Y could be considered a “third place” after work and home. In this post-COVID world, people still have a high need for sociability, but how do we support this naturally in our facilities, especially as we need to highlight mental health.
    Facilitator TBD
  • Workforce Development: As staffing continues to be a challenge, how do we meet employees where they are, engaging with them differently?
    Facilitator TBD
  • Membership 2.0: What IS membership? The flow of life is changing; how do members use the Y? What are the services we can and cannot provide? A la carte memberships
    Kim Armitage, Senior Vice President – Denver Y
  • Reawakening the Fitness Giant: let’s get back to being proud of offering fitness
    Julie Russell, Executive Director of Healthy Lifestyles – Capital Area YMCA
  • The customer journey: We need to customize the customer journey, but that creates a lot of WORK with touch points. We can utilize technology to manage the volume, especially with staffing challenges, by creating a centralized customer success center and loyalty program.
    Jody Alexander, Chief Operating Officer – Y of Central Florida

12:15–1:30pm Lunch

1:40–4:30pm Guest/Supplier Appointments

6:00pm Reception & Dinner

Reception and Dinner is being held at an off-site private dining hall situated in the middle of the beautiful downtown Charleston historical district. “Halls Signature Events Private Dining” is at 5 Faber Street, Charleston, SC 29401. This is a private dining establishment that is hard to find but located directly behind the well-known SNOB Restaurant (Slightly North of Broad).

 


Tuesday, June 7

7:45-8:30am Breakfast available with continuation of Discussion Groups

8:00–9:25am Discussion Groups (Return to your original group, discuss 2 topics)

9:45–12:15pm Guest/Supplier Appointments

12:15–1:30pm Lunch Available

12:30–1:30pm Virtual Is Here to Stay

We’ve all been doing virtual for a couple years now, and we know it’s a necessity. But how can we make it more compelling, and translate it to community engagement? Bridget shares tangible ideas you can take back to your Y and implement straight away.

  • Sweat, Sip & Socials: The Y without Walls at Breweries, Parks, Businesses
  • Healthy Switch = fully inclusive and fully virtual.
  • Journeys: virtual opportunity to try something new!
    Bridget Berhmann, Community Executive – Y of Greater Cincinnati

1:30–2:30pm Q&A/Open Forum

2:55–4:30pm Guest/Supplier Appointments

 


Wednesday, June 8

7:30–8:30am Blue Jean Breakfast

8:35–11:00am Guest/Supplier Appointments

 

 

Updated 5-21-22