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Event Schedule — FITNESS BUSINESS & PROGRAMMING FOR YMCAs

Event & Education Schedule


May 20-22, 2019 (Mon-Wed)
Charleston Marriott Hotel, Charleston, South Carolina

 

Sunday May 19

4:00pm Registration Opens

5:15pm-6:30pm Director Reception


Monday, May 20

7:30am Breakfast Available

8:15am-9:00am Lightening Round/Guest Introductions

A brief overview of what topics each guest wants to focus on at this event

9:00am-10:15am

PANEL DISCUSSION

“Building a Better Business Model for Community Integrated Health” Peer Perspectives

Matt Hancock, Vice President Member Experience, YMCA of Greater Tulsa; Tony Janca, Vice President of Operations, YMCA of Metro Chicago; Jon Kidwell, District Executive Director, YMCA Greater of Houston; John Mikos, Chief Operating  Officer, YMCA of Greater Kansas City; Cassie Rood, Vice President of Healthy Living, YMCA of Greater Minneapolis

Part 1 Many signature Y programs such as traditional membership, childcare, aquatics and youth sports are experiencing declines in net revenue and participation due to threatening competition and many new service providers. Many Y systems are also on the verge of losing relevance and revenue from healthy living programs.

  • How do you define ‘Community Integrated Health?’
  • How are national trends, demographic shifts and service transitions impacting your Y?”
  • What does CIH mean to your Y system?
  • What is the new model for CIH? Is it something your Y has adopted?
  • What’s your Ys position vis a vis CIH?

Part 2  What does this mean for YMCAs strategically and programmatically?

  • How is your Y interpreting direction from the National Office and how is this impacting your Y and your Y’s direction?
  • What policies/behaviors/environmental/cultural changes has your Y adopted and why?
  • How do you embrace a new model for CIH?
  • Is there a timeline for transitioning/transforming this work?
  • How are you figuring out your cost recovery for loss leaders?


10:30am-12:00n

Peer Perspective & Small Group Discussions – (The leader will offer a 15 minute overview to frame the presentation, followed by 30 minutes of group discussion). Rotate to any two topics 

CASSIE ROOD

“Moving Beyond Wellness to Wellbeing” How the 3rd largest Y is reshaping its culture from a membership fitness facility focus to a wellbeing experience that helps the whole person thrive.

  • Understand how the Community Healthy Living Index (CHLI Assessment) is driving a new approach to serve more people differently.
  • Consider the George Wellbeing Center as a novel customer experience model.
  • Where to next? Back to basics- a return to our roots of Spirit, Mind & Body.


JON KIDWELL

“Creating and Leading a Culture of Inclusion” As one of the most diverse cities in the nation, the Houston Y is intentional about its inclusivity practices.

  • Understand what it takes to build and lead a diverse staff team as your lens to view and serve unique populations.
  • Learn how to collaborate internally to competently deliver externally.
  • Identify ways to improve access and opportunity for quality programming and services.


JOHN MIKOS AND MATT HANCOCK

“Innovative Strategies for Cost Recovery”- How Y’s could use data, technology and medical partnerships to create a better business model for senior and special populations.

Matt:

  • Prepare your Y to treat the changing Active Older Adult population differently by serving them longer and with more opportunities.
  • Understand and address IHRSA trends for population health and 60+ populations.
  • Discover program opportunities beyond membership reimbursement models.

John:

  • Develop a better reimbursement model contract with third party payors beyond facility access and utilization to address social isolation and loneliness.
  • Learn to establish practices that are compliant with Waste, Fraud, Abuse and Exclusion expectations that are critical to survival.
  • Consider ways to work with Medicare and Medicare Advantage Plans to explore how Y’s deliver programs and to negotiate new opportunities.


TONY JANCA

“Creating Connected Communities through In-Person and Virtual Engagement”

  • Consider current best practices, strategies and tactics of engagement.
  • Determine existing and potential barriers for creating, implementing and executing participant engagement practices.
  • Identify leading options for engagement and tools for implementation.


12:15pm-1:15pm
Lunch

1:30pm-4:45pm Supplier/Guest Appointments (7)

6:00pm Bus Departs for Old Charleston

6:30pm-8:00pm Dinner at the Old Chop House in Old Charleston


Tuesday, May 21

8:00am Breakfast Available

8:45am-10:20am

Peer Perspective & Small Group Discussions – (The leader will offer a 15 minute overview to frame the presentation, followed by 30 minutes of group discussion). Rotate to any two topics. 

CASSIE ROOD

“Moving Beyond Wellness to Wellbeing” How the 3rd largest Y is reshaping its culture from a membership fitness facility focus to a wellbeing experience that helps the whole person thrive.

  • Understand how the Community Healthy Living Index (CHLI Assessment) is driving a new approach to serve more people differently.
  • Consider the George Wellbeing Center as a novel customer experience model.
  • Where to next? Back to basics- a return to our roots of Spirit, Mind & Body.


JON KIDWELL

“Creating and Leading a Culture of Inclusion” As one of the most diverse cities in the nation, the Houston Y is intentional about its inclusivity practices.

  • Understand what it takes to build and lead a diverse staff team as your lens to view and serve unique populations.
  • Learn how to collaborate internally to competently deliver externally.
  • Identify ways to improve access and opportunity for quality programming and services.


JOHN MIKOS AND MATT HANCOCK

“Innovative Strategies for Cost Recovery”- How Y’s could use data, technology and medical partnerships to create a better business model for senior and special populations.

Matt:

  • Prepare your Y to treat the changing Active Older Adult population differently by serving them longer and with more opportunities.
  • Understand and address IHRSA trends for population health and 60+ populations.
  • Discover program opportunities beyond membership reimbursement models.

John:

  • Develop a better reimbursement model contract with third party payors beyond facility access and utilization to address social isolation and loneliness.
  • Learn to establish practices that are compliant with Waste, Fraud, Abuse and Exclusion expectations that are critical to survival.
  • Consider ways to work with Medicare and Medicare Advantage Plans to explore how Y’s deliver programs and to negotiate new opportunities.


TONY JANCA

“Creating Connected Communities through In-Person and Virtual Engagement”

  • Consider current best practices, strategies and tactics of engagement.
  • Determine existing and potential barriers for creating, implementing and executing participant engagement practices.
  • Identify leading options for engagement and tools for implementation.


10:30am -12:05pm
Supplier/Guest Appointments (4)

12:15pm-1:15pm Lunch

1:45pm-4:45pm Supplier/Guest Appointments (8)

6:00pm-8:00pm Reception/Dinner


Wednesday, May 22

7:30am-8:30am Blue Jean Breakfast

8:30am-10:30am Supplier/Guest Appointments (6)