Event & Education Schedule
May 20-22, 2019 (Mon-Wed)
Charleston Marriott Hotel, Charleston, South Carolina
Sunday May 19
4:00pm Registration Opens
5:15pm-6:30pm Director Reception
Monday, May 20
7:30am Breakfast Available
8:15am-9:00am Lightening Round/Guest Introductions
A brief overview of what topics each guest wants to focus on at this event
9:00am-10:15am
PANEL DISCUSSION
“Building a Better Business Model for Community Integrated Health” Peer Perspectives
Matt Hancock, Vice President Member Experience, YMCA of Greater Tulsa; Tony Janca, Vice President of Operations, YMCA of Metro Chicago; Jon Kidwell, District Executive Director, YMCA Greater of Houston; John Mikos, Chief Operating Officer, YMCA of Greater Kansas City; Cassie Rood, Vice President of Healthy Living, YMCA of Greater Minneapolis
Part 1 Many signature Y programs such as traditional membership, childcare, aquatics and youth sports are experiencing declines in net revenue and participation due to threatening competition and many new service providers. Many Y systems are also on the verge of losing relevance and revenue from healthy living programs.
- How do you define ‘Community Integrated Health?’
- How are national trends, demographic shifts and service transitions impacting your Y?”
- What does CIH mean to your Y system?
- What is the new model for CIH? Is it something your Y has adopted?
- What’s your Ys position vis a vis CIH?
Part 2 What does this mean for YMCAs strategically and programmatically?
- How is your Y interpreting direction from the National Office and how is this impacting your Y and your Y’s direction?
- What policies/behaviors/environmental/cultural changes has your Y adopted and why?
- How do you embrace a new model for CIH?
- Is there a timeline for transitioning/transforming this work?
- How are you figuring out your cost recovery for loss leaders?
10:30am-12:00n
Peer Perspective & Small Group Discussions – (The leader will offer a 15 minute overview to frame the presentation, followed by 30 minutes of group discussion). Rotate to any two topics
CASSIE ROOD
“Moving Beyond Wellness to Wellbeing”– How the 3rd largest Y is reshaping its culture from a membership fitness facility focus to a wellbeing experience that helps the whole person thrive.
- Understand how the Community Healthy Living Index (CHLI Assessment) is driving a new approach to serve more people differently.
- Consider the George Wellbeing Center as a novel customer experience model.
- Where to next? Back to basics- a return to our roots of Spirit, Mind & Body.
JON KIDWELL
“Creating and Leading a Culture of Inclusion”– As one of the most diverse cities in the nation, the Houston Y is intentional about its inclusivity practices.
- Understand what it takes to build and lead a diverse staff team as your lens to view and serve unique populations.
- Learn how to collaborate internally to competently deliver externally.
- Identify ways to improve access and opportunity for quality programming and services.
JOHN MIKOS AND MATT HANCOCK
“Innovative Strategies for Cost Recovery”- How Y’s could use data, technology and medical partnerships to create a better business model for senior and special populations.
Matt:
- Prepare your Y to treat the changing Active Older Adult population differently by serving them longer and with more opportunities.
- Understand and address IHRSA trends for population health and 60+ populations.
- Discover program opportunities beyond membership reimbursement models.
John:
- Develop a better reimbursement model contract with third party payors beyond facility access and utilization to address social isolation and loneliness.
- Learn to establish practices that are compliant with Waste, Fraud, Abuse and Exclusion expectations that are critical to survival.
- Consider ways to work with Medicare and Medicare Advantage Plans to explore how Y’s deliver programs and to negotiate new opportunities.
TONY JANCA
“Creating Connected Communities through In-Person and Virtual Engagement”
- Consider current best practices, strategies and tactics of engagement.
- Determine existing and potential barriers for creating, implementing and executing participant engagement practices.
- Identify leading options for engagement and tools for implementation.
12:15pm-1:15pm Lunch
1:30pm-4:45pm Supplier/Guest Appointments (7)
6:00pm Bus Departs for Old Charleston
6:30pm-8:00pm Dinner in Old Charleston
Tuesday, May 21
8:00am Breakfast Available
8:45am-10:20am
Peer Perspective & Small Group Discussions – (The leader will offer a 15 minute overview to frame the presentation, followed by 30 minutes of group discussion). Rotate to any two topics.
CASSIE ROOD
“Moving Beyond Wellness to Wellbeing”– How the 3rd largest Y is reshaping its culture from a membership fitness facility focus to a wellbeing experience that helps the whole person thrive.
- Understand how the Community Healthy Living Index (CHLI Assessment) is driving a new approach to serve more people differently.
- Consider the George Wellbeing Center as a novel customer experience model.
- Where to next? Back to basics- a return to our roots of Spirit, Mind & Body.
JON KIDWELL
“Creating and Leading a Culture of Inclusion”– As one of the most diverse cities in the nation, the Houston Y is intentional about its inclusivity practices.
- Understand what it takes to build and lead a diverse staff team as your lens to view and serve unique populations.
- Learn how to collaborate internally to competently deliver externally.
- Identify ways to improve access and opportunity for quality programming and services.
JOHN MIKOS AND MATT HANCOCK
“Innovative Strategies for Cost Recovery”- How Y’s could use data, technology and medical partnerships to create a better business model for senior and special populations.
Matt:
- Prepare your Y to treat the changing Active Older Adult population differently by serving them longer and with more opportunities.
- Understand and address IHRSA trends for population health and 60+ populations.
- Discover program opportunities beyond membership reimbursement models.
John:
- Develop a better reimbursement model contract with third party payors beyond facility access and utilization to address social isolation and loneliness.
- Learn to establish practices that are compliant with Waste, Fraud, Abuse and Exclusion expectations that are critical to survival.
- Consider ways to work with Medicare and Medicare Advantage Plans to explore how Y’s deliver programs and to negotiate new opportunities.
TONY JANCA
“Creating Connected Communities through In-Person and Virtual Engagement”
- Consider current best practices, strategies and tactics of engagement.
- Determine existing and potential barriers for creating, implementing and executing participant engagement practices.
- Identify leading options for engagement and tools for implementation.
10:30am -12:05pm Supplier/Guest Appointments (4)
12:15pm-1:15pm Lunch
1:45pm-4:45pm Supplier/Guest Appointments (8)
6:00pm Bus Departs for Old Charleston
6:30pm-8:00pm Dinner in Old Charleston
Wednesday, May 22
7:30am-8:30am Blue Jean Breakfast
8:30am-10:30am Supplier/Guest Appointments (6)