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Event Schedule — FISA EAST

Event & Education Schedule for FISA EAST 2021

November 15-17, 2021  (Mon-Wed)
Ritz Carlton Coconut Grove Miami


Sunday, November 14

4:00pm Registration Opens
5:15pm-6:45pm Executive Director’s Meet & Greet Reception


Monday, November 15

8:00am-9:00am Breakfast available/Registration Continues
9:00am-10:15am Presentation and Q&A                                     


At some point in the near future, we will look back at this as a period of great consolidation. It’s causing a massive migration toward ‘sameness’ and rapid commoditization. For these reasons, differentiation is an imperative to increasing the value of your business.

Membership and increasing ancillary revenue streams such as personal training are obvious components of this path. However, operational culture and maximizing human capital are equally important. Why is differentiation so critical in the ‘new fitness’ economy?

  • Hidden factors that drive your business model and brand differentiation.
  • Differentiation is motivating new categories of investors to enter the fitness industry
  • Exit strategies are based on differentiation. What’s the rationale?
  • How do these dynamics affect your business strategy and your bottom line?.

Kevin Laferriere is a 25+ year veteran of the health and fitness industry, who most recently served as Chief Operating Officer for CR Fitness, the top performing Crunch Fitness franchise group in the world, recently acquired by North Castle Partners. His career began as a Partner and Co-Owner of several Gold’s Gyms. He served as President, Chief Operating Officer, and Senior VP of Sales, Operations, Lifestyle Family Fitness, where he grew the business from 6 local market locations to 56 locations and revenues of more than $128M, 3000 employees and 228,000 members. It was then acquired by Lifetime Fitness. Kevin is currently serving as the Portfolio Enhancement Officer for Erick Enterprises, which engages in a broad range of investments in a variety of asset classes, including Real Estate, Public Markets, Private Equity, Venture Capital, and debt, creating long-term, tax-efficient investments.

10:30am-12:00pm Owner/Operator/Supplier Open Discussion Time

12:15pm-1:30pm Lunch

1:40pm-1:50pm Supplier Guest Orientation Meetings

1:55pm-4:55pm Supplier / Guest Appointments

5:45pm-7:30pm Dinner on Your Own


Tuesday, November 16



There is a lot of chatter out there (and debate) about how sports teams use analytics to compete. The case for using analytics to se directions for the cub business is even more compelling. YOU NEED THEM TO MAKE BETTER BUSINESS DECISIONS. FACT: In the health club business 90% of analytics are used to improve member acquisition vs member retention. This session and follow up open forum will focus on understanding Key Performance Indicators and how they pinpoint the best candidates for long term club members. We’ll also address  why a mere 10% of analytic metric application is directed toward retention and what possibilities exists to increase those efforts.

Jeramy Fischel, Founder and CEO, Instictive Insights; Greg Dowd, CEO, RORpartners (formery Epsilon); Jason Abejeco Vice President, MXM Medallia

9:50am-12:15pm Supplier / Guest Appointments

12:15pm-1:45pm Lunch

2:00pm-5:10pm Supplier / Guest Appointments

5:00pm-6:00pm Free Time

6:00pm-7:30pm Reception & Dinner


Wednesday, November 17

7:45am-8:40am Blue Jean Breakfast Available

8:45am-10:45am Supplier / Guest Appointments


Revised 10-11-21