Event & Education Schedule for FISA EAST 2020
October 26-28, 2020 (Mon-Wed)
Four Seasons Palm Beach Resort & Spa, Palm Beach, FL
Sunday, October 25
4:00pm Registration Opens
5:15 – 6:45pm Executive Director’s Meet & Greet Reception
Monday, October 26
7:00am Registration Continues
7:45 – 9:15am Breakfast Service Begins at 7:45; Presentation Begins at 8:45am
8:45 – 10:00am KEYNOTE: DIFFERENTIATING YOUR BUSINESS IN A COMMODITY ENVIRONMENT
At some point in the near future, we will look back at this as a period of great consolidation. It’s causing a massive migration toward ‘sameness’ and rapid commoditization. For these reasons, differentiation is imperative to increasing the value of your business.
Membership and increasing ancillary revenue streams such as personal training are obvious components of this path. However, operational culture and maximizing human capital are equally important. Why is differentiation so critical in the ‘new fitness’ economy?
- Hidden factors that drive differentiation.
- Differentiation is motivating new categories of investors to enter the fitness industry
- Exit strategies are based on differentiation. What’s the rationale?
- How do these dynamics affect your business strategy and your bottom line?.
Kevin Laferriere is a 25+ year veteran of the health and fitness industry, who most recently served as Chief Operating Officer for CR Fitness, the top-performing Crunch Fitness franchise group in the world, recently acquired by North Castle Partners. His career began as a Partner and Co-Owner of several Gold’s Gyms. He served as President, Chief Operating Officer, and Senior VP of Sales, Operations, Lifestyle Family Fitness, where he grew the business from 6 local market locations to 56 locations and revenues of more than $128M, 3000 employees and 228,000 members. It was then acquired by Lifetime Fitness.
10:45 – 12:30pm Group Fun
12:30 – 1:30pm Lunch
1:40 – 1:50pm Supplier Guest Orientation Meetings
1:55 – 4:30pm Supplier / Guest Appointments
5:45 – 7:30pm Reception & Dinner
Tuesday, October 27
8:00 – 9:45am Breakfast and Owner/Operator Discussion Groups (Two Rotations)
- Personal Training-What flavor do you want?
- Retention-Does what worked ‘then,’ work now?
- Medical Market- Should you position for it and if so, how?
9:50 – 12:15pm Supplier / Guest Appointments
12:15 – 2:00pm Lunch
2:10 – 5:00pm Supplier / Guest Appointments
5:00 – 6:00pm Free Time
6:00 – 7:30pm Reception & Dinner
Wednesday, October 28
7:45 – 8:40am Blue Jean Breakfast Available
8:45 – 10:45am Supplier / Guest Appointments
