Top 5 for 2025
5 Big Fitness Trends: What you need to know. What you can do.
The Fitness Trends Report is a series produced in partnership with Murphy Research. Register to receive reports and updates in advance.
A unique, collaborative venture between FISA and Murphy Research, Top 5 for 2025 will help pinpoint the size, scope and demographic makeup of what’s trending now, with insights and recommendations on what the numbers mean for your business.
The Top 5 for 2025 report series leverages Murphy Research’s State of Our Health syndicated fitness research, the largest information source in the U.S. about how American teens and adults approach fitness, nutrition, and more. Continuously fielding since 2018, State of Our Health offers both the most up-to-date information about Americans’ fitness habits as well as exceptional trended information.
Our goal is to bring trusted, objective fitness insights to those in our supplier community and the fitness industry broadly. The biggest companies rely on research to understand what’s happening in the market and what to do about it, and now you can too.
1. Gen Z Takeover – Real or Imagined? —Available February 3, 2025
2. Strength Wave Cresting? Yes, No, Maybe. —Available February 24, 2025
3. Weight Loss – The Rebellion Continues —Available March 17, 2025
4. Digital Fitness – Tools, Tricks, Traps —Available April 7, 2025
5. Members Speak Out – Loudly and Often! —Available April 28, 2025