Top 7 for 2026
7 Big Fitness Trends: What you need to know. What you can do.
The Fitness Trends Report is a series produced in partnership with Murphy Research. Register to receive reports and updates in advance.
A unique, collaborative venture between FISA and Murphy Research, Top 7 for 2026will help pinpoint the size, scope and demographic makeup of what’s trending now, with insights and recommendations on what the numbers mean for your business.
The Top 7 for 2026 report series leverages Murphy Research’s State of Our Health syndicated fitness research, the largest information source in the U.S. about how American teens and adults approach fitness, nutrition, and more. Continuously fielding since 2018, State of Our Health offers both the most up-to-date information about Americans’ fitness habits as well as exceptional trended information.
Our goal is to bring trusted, objective fitness insights to those in our supplier community and the fitness industry broadly. The biggest companies rely on research to understand what’s happening in the market and what to do about it, and now you can too.
1. The Precision Wellness Era of GLP-1’s?—Available May 15, 2026
2. The Momentum of Movement –Fitness at a New Baseline —Available June 15, 2026
3. The Proteinization of the Everyday Diet —Available July 15, 2026
4. Fitness as a Non-Negotiable Investment —Available August 15, 2026
5. The Shift from Wearable Tracking to Autonomy —Available September 15, 2026
6. The Recovery Revolution: Moving from Passive Rest to Active —Available October 15, 2026
7. From Lifespan to Healthspan: The New Era of Functional Longevity —Available November 15, 2026
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